Gain Insights from Over 1.6 Billion Medication Intakes

MyTherapy has a user base of over 8 million, with active users engaging with the app multiple times per day; over 1.3 billion medication intakes have been confirmed in MyTherapy. The result is a wealth of data relating to almost any pharmaceutical product or therapeutic area. Real-world insights generated from this data help pharma make better and more informed decisions.

Product Insights

Learn how patients interact with your product, from adherence and persistence to symptom tracking

Disease Insights

Gain insights into entire patient communities in almost any therapeutic area

Custom Surveys

Generate qualitative data by performing custom surveys that are sent to targeted patient communities

Digital RoI

An unclear return on investment is one of the biggest challenges facing pharma’s digital initiatives. We work with our partners to identify the most important and relevant KPIs and use the data generated by MyTherapy to provide reports that clearly define the commercial success of digital tools and services.

Salesforce effectiveness

MyTherapy data can provide insights into where your product is (and is not) being prescribed, in real-time. This data helps pharma make informed decisions regarding the use of resources to help maximize salesforce effectiveness.

DigiSimilars

Launching a new product? We use real-world data from MyTherapy users taking medications with comparable characteristics to create DigiSimilars, complimenting typical market research activities to help pharma predict patients’ behavior once the product hits the market.

Post-Launch Data Compass

Once new products hit the market, data from MyTherapy can be used to generate actionable insights, helping pharma navigate the crucial early stages of a product's lifecycle and make informed decisions.

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Other services

Patient Support

MyTherapy is the OS for pharma’s digital patient support, with tailored modules running on the core platform to bring value to pharma and patients.

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Activation & Education

Activation and education campaigns are run on MyTherapy, helping deliver the right content to the right patients at the right time.

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SaMD, DTx, & IoT

MyTherapy also acts as the OS for digital therapeutics thanks to smartpatient meeting industry standards, such as maintaining an ISO-13485-certified QMS.

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RWE, Data, & Surveys

smartpatient Insights is a dedicated brand for delivering pharma real-world evidence and data insights. Understand patient journeys and run custom surveys among targeted patient populations.

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