+12% increase in patient adherence

Reward programs: do they really matter?

Data collected within the MyTherapy app after the initial implementation of a bonus points program shows almost a 12% increase in confirmed doses, suggesting a jump in adherence.

What does this mean for pharma? Implementing a bonus program into digital PSPs can lead to better patient outcomes, higher adherence, and increased sales from improved refill rates.

+100% increase in median time per content piece

What is the impact of getting the patient voice right? We ran an experiment with 4,000 patients on MyTherapy. One cohort received content as produced by a pharma partner's agency, the other cohorts received the same content, translated to patient voice by the smartpatient editorial team.

The results:

• +100% increase in median time per content piece
• CTR (click-through rate) improved by up to 17%
• Up to 5x time spent on page

Patient service enrolment: 52.6% use QR Code

During Covid, QR-Codes became ubiquitous. Wondering how well they work for getting patients into digital offerings? We tried.

We sent a flyer featuring our then-new, product-independent MS offering via mail to patients living with MS

23% of recipients engaged with the flyer out of which...

• 52.6% engaged with the QR Code
• 47.4% entered the corresponding URL